Google Ads management, search only and measured

What a PPC agency should be doing with your money

Search only. No display, no partner network, no video — those spend a budget fast and quietly on people who were not looking for you. What is left is the part that works: someone typed what they need, and you appeared. We build the account around that and against booked jobs rather than clicks.

What Google Ads costs to run

Two numbers, and they are not the same one. Management is $250, $400 or $600 a month depending on how many campaigns there are. What you pay Google is separate, it goes to Google rather than to us, and for a service business in Houston it is usually between $500 and $2,000 a month to see anything. Any agency quoting one combined number is hiding which half is theirs.

When Google Ads is the wrong answer

When the budget is under a few hundred dollars a month, because it buys too few clicks to learn anything. When nobody is searching for what you sell, which is more common than agencies admit. And when the site the ad points at is not ready — paying for traffic to a page that does not convert is the most expensive way to find that out. We will tell you if it is one of those.

What has to exist before the first campaign

Conversion tracking on the site, a page the ad can point at that answers the search it came from, and a phone somebody answers. Without the first we optimise blind; without the second we pay for a bounce; without the third nothing else matters. If any of the three is missing we fix it before spending a dollar, and that is usually a week.

What you get every month

• A report against calls and forms, not impressions
• Search terms reviewed and negatives added, which is where the waste lives
• Landing pages tested when the ad is fine and the page is not
• Conversion tracking that survives a browser update, checked rather than assumed