Social media management for service businesses

What social media management means for a service business

Not going viral. For a plumber, a clinic or a freight company, the profile has one job: convince somebody who already found you that you are real, active, and still in business. Most decisions are lost there rather than won there. A profile whose last post is fourteen months old costs you work you never hear about.

Working with a social media agency instead of doing it yourself

The reason to hand this over is never that posting is hard. It is that posting consistently for eleven months is hard, and month eleven is where the compounding is. An smm agency is buying you the months you would have skipped — the week the job ran late, the month someone quit, December. If you can genuinely keep it up yourself, do that and spend the money on ads.

What we actually post

• Your own work, photographed properly, because it outperforms anything stock
• The questions customers ask before they buy, answered one at a time
• Team and process, which is what makes a small business look like one worth calling
• Reviews and finished jobs, in the language your customers speak
• Seasonal work published before the season rather than during it

How often we post

Three times a week on one network at the entry tier, five across two networks in the middle, daily across three at the top. Those are floors rather than targets: a week where you finish something worth showing gets more, and a week where nothing happened does not get filler. Posting to satisfy a calendar is how a profile ends up looking automated.

What it costs

Social media management services run $100, $150 or $200 a month depending on how many networks and how often. That is content and publishing; ad spend is a different line and lives on the Meta Ads page. No contract longer than a month, because a service you have to be locked into is a service that stopped earning it.