SEO for dental practices

Dental is won in the map, not on the page

For a dentist the three results in the local pack take most of the clicks and the organic listing underneath takes what is left. That changes where the work goes: the Google Business Profile, how close the practice is to the searcher, the review count and how recent those reviews are, and whether the name, address and phone match across every directory that has ever listed the practice. A beautiful site with a neglected profile loses to an ugly site with a tended one.

What the work looks like

• A page per treatment, because implants, aligners and emergency dentistry are three different buyers
• Insurance and financing answered on the site, since it is the first question and the usual reason people leave
• New-patient offers findable from search, not only from the home page
• Review requests built into the appointment follow-up
• Bilingual pages where the patient base is bilingual, which in both these cities it is

The nearest thing we have built

Clinica Hispana Bissonnet, a bilingual medical clinic in Houston doing DOT physicals, immigration exams and drug testing. Same local-pack problem, same bilingual patient base, same insurance question. Not a dental practice, and we are not going to call it one.