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NicRouss Digital

HVAC contractors

SEO for HVAC contractors

This is the one trade on this list where we can point at a client instead of at a keyword. RF Specialist runs residential and commercial HVAC across the northwest Houston corridor, and we built and run their site.

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Businesses we already work with here

  • RF Specialist

    northwest Houston corridor

    Residential and commercial HVAC service across the northwest Houston corridor.

An HVAC search in August is not an HVAC search in February

Summer searches are emergencies: the unit is dead, the house is 95 degrees, and the customer calls whoever appears first and answers. Winter searches are maintenance and replacement — considered, price-compared, weeks long. One site has to serve both, which means the emergency path is a tappable phone number above the fold and the replacement path is a page that survives being read twice.

What the work looks like

  • A page per service area, named the way people say them: Katy, Cypress, The Woodlands, Tomball
  • Repair and replacement separated, because the buyer is not the same person
  • Brand pages where the contractor is authorised, since a Carrier dealer search is its own search
  • Seasonal content published before the season rather than during it
  • Call tracking, because in this trade the conversion is a phone call and not a form

What we learned running one

That the emergency traffic is worth less than it looks and the maintenance-plan traffic is worth more. An emergency call is one job from a customer who will search again next time; a maintenance plan is a relationship. The site should push the second one even though the first one is what people search for.